آموزش تحقیق طراحی

Learning Design Research

With design research, designs are more meaningful and effective because they are grounded in a real-world context. The goal of this course is to introduce the process of design research and to help designers understand how critical it is to being able to develop great designs.

Authors Peni Acayo and Andy Schwanbeck walk you through the various types of research (primary vs. secondary, quantitative vs. qualitative, etc.) so that you get a sense of which are appropriate for the job at hand.

They also introduce research tools, planning considerations, and frameworks for presenting your results, such as personas and infographics. Plus, find out how research can directly inform your designs, using generative research, user testing, and rapid prototyping.

Contents:

Introduction
Welcome
Using the exercise files
Challenges
1. Why Design Research Matters
Design research is designing in context
Reignite your design process: Be a better designer
Add value and credibility to your work
2. Understanding Different Research Methods
Primary vs. secondary research
Quantitative vs. qualitative research
Generative vs. evaluative research
Market research
Ethnographic research
Challenge: Choose which research methods to use
Solution: Choose which research methods to use
3. Tools for Design Research
Choosing the right research tools
Literature review
Competitive analysis
Observational note-taking
Photo ethnography
Questionnaire/survey
Interview
Focus group
Advice for performing research
Challenge: Taking good observational notes
Solution: Taking good observational notes
Challenge: Writing good interview questions
Solution: Writing good interview questions
4. Creating a Design Research Plan
Research process overview
Crafting a research plan: KWHL table
Crafting a research plan: The research logic model
Determining an appropriate scope of research
Challenge: Creating a design research plan
Solution: Creating a design research plan
5. Synthesizing and Presenting Your Findings
Making the most of your research
Information frameworks
Experience model: The 5 Es
Creating personas
Using personas to help explain your research: Part one
Using personas to help explain your research: Part two
Visualizing and documenting your research
Challenge scenario: Synthesizing and identifying design opportunities
Solution: Synthesizing and identifying design opportunities
6. Using Research to Inform Design Solutions
Utilizing research to begin the design process
User testing and rapid prototyping
Evaluating the design research process
Conclusion
Final thoughts
Additional resources