آموزش مبانی طراحی گرافیک – رنگ

‎Graphic Design Foundations: Color

Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story.

Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer’s attention to areas of interest, and how it can connect images or create space between elements.
She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.

These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.

Contents :

Introduction
Welcome
Traditional media to digital: The long and winding road of color
Exercise files
1. How Color Shapes Meaning
Introduction: How color shapes meaning
Universal, cultural, and personal symbols of color
Concepts made clear
Brand identity and language
Sequence and pattern
2. The Color Wheel
What is the color wheel?
Primary colors, primary concerns
Playing with complementary colors
Tertiary colors: The basics of brown and gray
3. The Elements of Color
An overview of elements
Value is not a moral judgment
Saturation to neutralization
Temperature: How hot is hot?
Textures, marks, dashes, and dots
Seeing through color: Opaque, translucent, and transparent
4. Contrast
What is contrast?
Creating focus: Living on the edge
Creating the readable image
Connecting contrast with content
5. Color and Light
Illuminating light
The effect of contrast in light
Value and saturation
On temperature
On complements
Secondary and reflected light
RGB vs. CMYK
6. Palettes
An introduction to palettes
Limited palettes: A harmonious color palette
Harmony and discord
Unifying color grounds
Unifying glazes and layers
Charting a color family
7. Color Shape, Texture, and Context
Balance of shapes: How much is too much?
Weaving textural color
Color in context
Color blindness
Challenge: Deconstructing color
Solution: Demo of deconstructing color
Next Steps
Conclusion